Sociological approach

HolmanPennsylvania State University- [Most of the research and writing of this paper was done while the first author was a Master of Science candidate at The Pennsylvania State University. A theoretical model of the interrelationships among perception of others, self image, and brand choice is developed in the paper.

Sociological approach

Definitions[ edit ] Sociologists differ in their understanding of the concept, but the range suggests several important commonalities. Together, they conclude that C. Sociological approach Mills defined sociological imagination as "the awareness of the relationship between personal experience and the wider society".

Specifically, the sociological imagination involves an individual developing a deep understanding of how their biography is a result of historical process and occurs within a larger social context.

The application of imaginative thought to the asking and answering of sociological questions.

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Someone using the sociological imagination "thinks himself away" from the familiar routines of daily life. To expand on that definition, it is understanding that some things in society may lead to a certain outcome. The factors mentioned in the definition are things like norms and motives, the social context may be the country and time period, and social action is Sociological approach things we do that affect other people.

The things we do are shaped by: These things are examined for how they all relate to some sort of outcome. Sociological imagination can be considered as a quality of mind that understands the interplay of the individual and society.

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Things that shape these outcomes include but are not limited to: Sociological imagination is the capacity to shift from one perspective to another. To have a sociological imagination, a person must be able to pull away from the situation and think from an alternative point of view.

It requires us to "think ourselves away from our daily routines and look at them anew". To acquire knowledge, it is important to break free from the immediacy of personal circumstances and put things into a wider context, rather than following a routine.

Mills believed in the power of the sociological imagination to connect "personal troubles to public issues". There is an urge to know the historical and sociological meaning of the singular individual in society, particularly within their time period. To do this one may use the sociological imagination to better understand the larger historical scene in terms of its meaning for the inner self and external career of a variety of individuals.

Sociological approach

In some introductory sociology classes the sociological imagination is brought up, along with Mills and how he characterized the sociological imagination as a critical quality of mind that would help men and women "to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves".

Simply looking at any event, issue, or activity using a different perspective from that which one would usually use is use of sociological imagination.

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One prime example would be drinking coffee. The consumption of coffee could also be considered as a custom or ritual as some people consume coffee everyday at the same time.

Scientifically, however, coffee contains a significant amount of caffeine which may cause addiction in the consumer and therefore is another way to perceive the consumption as it is now an addiction rather than the simple act of self care. People also "meet for coffee" which in turn makes it a social ambiance where the idea is to focus on a meeting with another individual.

This focuses more on the intersection between a group or one or two people rather than the actual action of drinking the cup of coffee. It allows one to make more self-aware decisions rather than be swayed by social norms or factors that may otherwise dictate actions.

Lack of sociological imagination can render people very apathetic. Apathy is a "spiritual condition" which may be the cause of many of their problems. These problems being lack of indignation in scenarios dealing with moral horror, accepting atrocities performed by their leaders political or familiarand lacking the ability to react morally to the actions and decisions of their leaders.

When sociological imagination is not used, loss of character is a possibility. The Holocaust was based on the principal of absolute power in a dictatorship where society fell victim to apathy and willingly looked away from the horrors they committed.A theory is a set of interrelated propositions or principles designed to answer a question or explain a particular phenomenon; it provides us with a perspective.

Sociological theories help us to explain and predict the social The Three Main Sociological Perspectives 2 Conflict Perspective. Welcome! Please select your country. If your country is not listed, you may purchase from the U.S.

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Messerschmidt present the topic from a sociological standpoint, emphasizing the social construction . The Sociological Approach to Social Problems Summer Jennifer Copp Sociology Social Problems History of Social Problems Theory Maslow's Hierarchy of Needs Toward a Definition of Social Problems In the past, sociologists believed that social problems were caused by "bad" people.

Sociology November 9, Introduction to Microsociological Approaches. 1. Macro and Micro. The sociological theories of Marx, Durkheim, Weber, and Parsons and the functional school are primarily large scale, macrosociological, and structural.

A sociological approach in functionalism is the consideration of the relationship between the functions of smaller parts and the functions of the whole.

Sociological approach

Functionalism has received criticism for neglecting the negative functions of an event such as divorce.

Sociological Research Online: Journal Index